Senior Style Guide Classroom

2022 CEO...Tara Rochelle

Tara's Top 10 Tips For Running A Successful Model Team... Tara spills all the details on what works (and doesn't) for running a killer senior model team year after year!

2022 CEO Class | Michelle Cuppy

Did you know that the power of manifestation is already working in your life whether you know it or not? Learn to harness the power of manifestation in 5 simple steps and create the career and life of your dreams! (If you have purchased the 2022 CEO Event you already have this in your portal!)

2022 CEO Class | Susan gietka

Take a walk with me on a session in search of light. Let's go beyond using open shade and find interesting light. If we can't find it, let's make our own. Observe how I use light to create images your clients will love. (If you have purchased the 2022 CEO Event you already have this in your portal!)

2021 CEO Class | Katrina Jackson

Reels came out this summer and was Instagram version on Tiktok! when it first came out you could only do 15 second clips but now can do 30 seconds. Its a great way to get to the point and leave them either speechless & wanting more! Reels is really a great way to educate your clients on your experience, You can show your portfolio in so many different ways. You can take it a step further and combine BTS and pictures and create those killer tik tok video's in bit size clips! It's really fun. (If you have purchased the 2021 CEO Event you already have this in your portal!)

2022 CEO Class | Mari Kranz

Donʼt think youʼre creative? Maybe burnout has you feeling like youʼve lost your creative edge? Mari is confident that she can help you not only find your creativity, but also help you see what could be blocking your creative vision so you donʼt have to keep going through the dread of feeling uninspired in your business. In this course you will learn the doʼs and donʼts of creativity, explore your own creative vision and also go over easy steps you can implement to help you execute your ideas as she gives you a peek into her creative process. You will learn to kick burn out to the curb and tap into your own creativity. This course is most definitely for you if youʼre tired of complacency, feeling like youʼve lost your creative edge, want to bring some spice back into the mundane, if you want to learn to stand out, or all of the above. Mari hopes to help you reignite your creative flame in this course and get you excited about Senior photography all over again. (If you have purchased the 2022 CEO Event you already have this in your portal!)

2022 CEO Class | Isaac Coffy

I want to show you all the unique elements built into my sales system that allow my studio to consistently hit $3000 averages without any slimy sales gimmicks or bait-and-switch tactics. You don’t need a studio and you can do this with clients remotely. Whether you’re considering adding in-person sales to your business or you’re currently doing sales and hate the process, this class will be for you. We’re diving deep into all the nitty gritty…even as far as the very scent I have burning in my camera-shaped Scentsy to help increase sales…yeah you read that right ;) So much of sales relies on education and psychology. Once you get some simple things in place, you’ll be able to sit back and fulfill a client order without having to follow any super crazy sales technique. It can really be that easy. I hope you’ll join me in the class because I’ve been developing these systems over the last few years and watching many other photographers transform their businesses with some very simple tweaks to their current process. It doesn’t have to be hard to break into that next level. Let me show you exactly what I mean. (If you have purchased the 2022 CEO Event you already have this in your portal!)

2022 CEO Class | Ashley Gambino

Want to know an easier and more tactful approach to using stories and posting? In my 30 minute course, I will take you through the ins/outs of using stories to your advantage. Plus, introduce you to using Later.com! You may already know some of these tricks, but how long does it take you to load a story or maybe you go weeks on not posting content? (guilty here ✋) Are you spending time with, "ugh, does that look right?" or "I gotta get something up, but can't right now"? Let me walk you through some SUPER EASY steps on taking advantage of your Insta Stories and grid posting! Once you do, sit back and watch your content build on engagement! (If you have purchased the 2022 CEO Event you already have this in your portal!)

2022 CEO Class | JOsh Hanna

Nitty Gritty: Editing Techniques for Senior Guys... Join Josh as he demonstrates some of his favorite, go-to editing techniques for enhancing his senior guy images. Follow along as we use simple practices for adding grit, drama, and color to make your guys stand out! (If you have purchased the 2022 CEO Event you already have this in your portal!)

2022 CEO Class | Kate Hughes

It’s time to take control of your Business. Learn how to get started and go from Overwhelmed to Overjoyed in your Business. This class will teach you about leveraging and scaling in your business AND help you get prepared to start outsourcing your retouching. We will chat about how to get started and shooting your sessions with the intention to outsource. This class will teach you tips on how to make outsourcing your retouching both financially & emotionally beneficial for your business. (If you have purchased the 2022 CEO Event you already have this in your portal!)

2022 Ceo class | Carissa Davis

Have you ever been really drawn into an image but not sure why? Are you lost wondering what makes a good image? Did you know that even in photography the elements of Art and Design are super important and will help you take your imagery from good to art. In this session we will talk about leading lines, movement, color theory, importance of textures in styling and so much more! (If you have purchased the 2022 CEO Event you already have this in your portal!)

2022 CEO Class | Chelsea Taylor

The Breaking Point: Stepping back, saying no and staying relevant when you need a break... Owning a small business and having a personal life is a constant balancing act. We often try our best to be everything to everyone, say yes to too many things or feel pressured to create content 24/7- but we all have a breaking point. My breaking point came last year when a bomb dropped into the middle of my personal life. My business, social media presence, model team and role in the industry suddenly felt completely unimportant. So what do you do when you need to take a break and put yourself first? How do you maintain a business when you are falling apart? How do you fight the fear of being forgotten or becoming irrelevant in your market? That's exactly what we're going to cover in this class. It might not be curated, trendy or pretty- but it will be real. (If you have purchased the 2022 CEO Event you already have this in your portal!)

2022 CEO Class | Kirsi Kilpelainen

Dive right in with my tips and tricks to photographing teens who are shy, less confident or say they're "awkward" in front of the camera. (If you have purchased the 2022 CEO Event you already have this in your portal!)

2022 CEO | Kristie Bradley

Kristie has been running a senior team for 8 years and has learned many do’s and don’ts of how to get the attention of seniors for a successful launch. Whether you have never had a program before, or are just looking to refresh your launch, Kristie will share her top 5 lessons and tips for getting your team up and running! (If you have purchased the 2022 CEO Event you already have this in your portal!)

2022 CEO | Feuza Reis

Join me for this class to learn the number one mistake you are making when it comes to getting your SEO correct in the eyes of Google. SEO is changing so increase your website's online visibility in 2022. (If you have purchased the 2022 CEO Event you already have this in your portal!)

2022 CEo | jen bertrand

Learn from Jen Bertrand as she walks you through 3 lighting set-ups that are simple but extremely flattering no matter your client. Whether you’re photographing a senior or a business professional’s headshot, these 3 lighting scenarios will become your go-tos so you can light with confidence every single time. (If you have purchased the 2022 CEO Event you already have this in your portal!)

2021 CEO | Melissa Neck

Have you ever wanted to start a teen program, but was not sure where to start? Melissa Neck will discuss and share what she has learned and done over the years to grow her teen model team, including some of her wins that have helped her program to grow year after year. Melissa will share how she has become a sought after teen photographer, and how she transitions her teen models to her senior model team. (If you have purchased the 2021 CEO Event you already have this in your portal!)

2021 CEO | Teri Fode

Ready to scale your business by multiplying your client base? Imagine pulling in repeat business and referrals from the majority of your clients from this day forward! In this class, Teri will share her step-by-step Client-4-Life workflow system that built her multiple-six figure business base by creating clients for life! Most photographers are constantly on the hunt for brand new clients. Have you ever heard of the saying that “it’s easier to get a repeat sale from an existing client than a first sale from a new client”? IT’S TRUE! Yet most photographers are losing thousands of dollars by neglecting the single-easiest system to implement in their business. This is that system and Teri will share every detail with you. (If you have purchased the 2021 CEO Event you already have this in your portal!)

2021 CEO | Kate Hughes

Through purposeful planning and execution in your photography sessions you will set yourself up for success to outsource your retouching. Kate Hughes will guide you through key points, necessary tools, and shooting tips to help you achieve the best results when using an outside editor. Focusing on shooting techniques, planning strategies, and what to expect in the process of outsourcing, you will come away prepared to free up time in your business to do more of what you LOVE. (If you have purchased the 2021 CEO Event you already have this in your portal!)

2021 CEO | Katrina Jackson

Reels came out this summer and was Instagram version on Tiktok! when it first came out you could only do 15 second clips but now can do 30 seconds. Its a great way to get to the point and leave them either speechless & wanting more! Reels is really a great way to educate your clients on your experience, You can show your portfolio in so many different ways. You can take it a step further and combine BTS and pictures and create those killer tik tok video's in bit size clips! It's really fun. (If you have purchased the 2021 CEO Event you already have this in your portal!)

2021 CEO | Keeley Miller

What if your website brought you excited, ready-to-book clients who only want to hire YOU? In this copywriting crash course, learn exactly how to create a photography website that gets you booked. No more crickets in your email inbox, no more price hunters, and no more empty calendars. This masterclass into writing your site right will help you: ✨ Communicate YOUR unique value as a photographer � Instantly captivate the RIGHT clients �� And get more people begging to book you NOW You DON’T have to hire a professional copywriter or spend days chained to a desk to get a website that actually converts. Learn exactly how to craft a website that attracts your ideal client, over and over again. (If you have purchased the 2021 CEO Event you already have this in your portal!)

2021 CEO | Nicki Hufford

Adding an associate photographer for an additional revenue stream sounds intimidating. With the right marketing and solid contracts in place, it can turn your business into a one stop shop for all of your clients needs. Don't leave money on the table. Let me show you how you can grow your business beyond what you ever dreamed. (If you have purchased the 2021 CEO Event you already have this in your portal!)

2021 CEO | Lacey M. Carroll

Learn about the importance of model teams in Senior & Teen Photography. Ever wondered how to reach clients more organically? Do you want to stretch your creative boundaries within your photography? Are you looking to build community within your business? Model teams can do all of that! (If you have purchased the 2021 CEO Event you already have this in your portal!)

2021 CEO | Michelle Cuppy

Learn to look beyond scrolling for inspiring images on instagram and discover how you can create your own artistic style by connecting with yourself and the world around you. By infusing your work with your own personal experiences you can truly become unique beyond compare, and thus stand out in your marketplace. Although many photographers start out by looking to other photographers for inspiration, this should only be done minimally and just to learn necessary techniques. Not making the shift to finding inspiration outside of your industry and other photographers can limit a photographer’s ultimate success and fulfillment. Stop chasing trends and learn how to create that work that is genuinely creative and stands out among the crowd! (If you have purchased the 2021 CEO Event you already have this in your portal!)

2021 CEO | Emil Rodriguez-Powell

Just because everyone is doing it, is never a good enough reason to jump into doing anything...even more so when it comes to your business. Choosing to add a Street Team to your senior photography business can become overwhelming if you aren't clear on your purpose or what you're hoping to achieve with it. Emil will openly share about her journey from a 4 person street team to a 28 person street team and give you actionable tasks to help you determine if adding a Senior Street Team to your business is something that's for you. (If you have purchased the 2021 CEO Event you already have this in your portal!)

2021 CEO | Feuza Reis

Now more than ever, we need to position our business online in order to stand out and grow our brand visibility. After all, everyone is online, so this is a great time to get your website SEO foundation in order. Google uses over 200 factors to rank a website, and the first step is building the foundation on the back end. If you want to show up on the first page of Google for your senior photography in your town, Local SEO is a must. Come learn 10 things you can do to boost your SEO in 2021 and rank in Google. I will teach you to leverage Google My Business, back end SEO, and content marketing. (If you have purchased the 2021 CEO Event you already have this in your portal!)

2021 CEo | Sean Brown

We’ve all been there before… We have all had a point in our business where we’ve said “ENOUGH!” Maybe we’re taking on too much or are adding unneeded stress into our lives because of our business? If this sounds like you, raise your hand. This course is all about taking the stress out of your business and how we can work on streamlining and refining our business. This is the year to make sure your business works for you and not the other way around. (If you have purchased the 2021 CEO Event you already have this in your portal!)

2021 CEO | Craig Stidham

Watch and learn as studio master, Craig Stidham walks you through 10+ editorial poses with a model. Be inspired as you learn the how and why behind his posing genius. (If you have purchased the 2021 CEO Event you already have this in your portal!)

2021 CEO | Chelsea Taylor

If you are feeling overwhelmed in your senior business, you are not alone! Emails, photoshoots, editing, social media and all the other details and duties of photographer life can be enough to burn out even the best of us, which is why two years ago I decided to add a student intern to take some of those things off my plate. In this class, we will discuss the ins and outs of finding an intern, what to have in their contract, how to train them and what responsibilities and tasks they can take on in order to make your life easier! (If you have purchased the 2021 CEO Event you already have this in your portal!)

 2021 ceo | carissa davis

Feeling the burnout ?! Of course you are! We are pulled, pushed and split into,  in every aspect of our lives! But you chose this profession for a reason, don’t loose site of that! You my friend are an artist with an imagination full of possibilities! You dream BIG, now let’s make it a reality! Let’s take your imagination and turn it into profit !

Starting from the ground up we will walk through taking a small idea and turning it into a scroll stopping, over the top shoot ! We go step by step of creating a styled / concept shoot from an idea to reality AND how to make it profitable for you. Where do we find inspiration? Everywhere silly! Let me show you how! (If you have purchased the 2021 CEO Event you already have this in your portal!)

2021 CEO | Amy Nahra

Have you been wanting to add video to your senior photography experience, but video editing is slightly overwhelming? Don’t let it be. Now is the time to dive in. Separate yourself and give your clients something they can’t get just anywhere. In this course on video editing with Premiere Pro CC, you’ll get an in-depth overview of the interface, tools, features and production flow of this powerful program used by today’s most influential videographers. We’ll go over how to set up your project and import and organize your clips correctly, modifying your footage based on frame rate. Creating smooth transitions, editing sound, adjusting and grading color, applying effects, using key frames and graphics. Learn to edit your clips into a cohesive and enticing video from start to finish. (If you have purchased the 2021 CEO Event you already have this in your portal!)

 2022 Tween/Teen Summit | Sean Brown

If you’re like a lot of photographers, you’re likely feeling the impacts of a shifting social media landscape. What used to work isn’t working as well and reaching teens just isn’t as simple as it used to be. In this class, I’ll be going over what you can be doing in your marketing - both in person and on social media - to ensure that you’re maximizing your impact. We’ll be touching on the importance of personal brand, the power of video, and how to use that darn app called TikTok and Reels. At the end, you’ll have some actionable takeaways to implement into your marketing so that you can book more clients and ultimately stand out in your market as the go-to teen and tween photographer. (Oh yeah, this applies to seniors too!) (If you have purchased the 2022 Tween/Teen Summit Event you already have this in your portal!)

Shannon Sewell

Each element of your session- from wardrobe to location, color choice to personality- can be a great stand alone and help create a stunning image. It is when you see each of these items as tools within a larger kit though that you can start fine tuning and combining them to create memorable images that will stop people in their tracks. Join me to hear my philosophy on each of these tools, where I find my inspiration for integrating them, and how you can start creating your own ever evolving kit that will elevate your images and give your work that editorial look. (If you have purchased the 2022 Tween/Teen Summit Event you already have this in your portal!)

Carissa Davis

Get noticed by Seniors before they are Seniors! An often overlooked resource and generation of income is the tween and teen market. Let me show you how building a solid team and relationship with the younger genres, which will help you get booked as soon as the next graduation class begins. (If you have purchased the 2022 Tween/Teen Summit Event you already have this in your portal!)

Lacey M. Carroll

Lacey M. Carroll has found her niche working with Tweens thru Senior clients, this class will cover how to have a successful Tween & Teen market that ultimately leads to more HS Senior clients!  (If you have purchased the 2022 Tween/Teen Summit Event you already have this in your portal!)

Kirsi Kilpelainen

Come along on a fun tween photo shoot to learn how to use all your senior poses but tweak them a little for the younger teens. (If you have purchased the 2022 Tween/Teen Summit Event you already have this in your portal!)

Lindsay Combs

Portrait photographer, Lindsay Combs, will walk you through how to connect with your teens to create amazing storytelling images and ensure a fantastic photoshoot. (If you have purchased the 2022 Tween/Teen Summit Event you already have this in your portal!)

Cindy Arthur

Come along with Cindy Arthur on a group teen/tween shoot and see what she looks for when finding a gorgeous location. Then watch her edit in her bold, colorful, rich style for images that WOW!  She will share what actions she uses as well as hand edits to get her signature look!  Walk away with knowledge that will help you take your images from good to WOW! 

(If you have purchased the 2022 Tween/Teen Summit Event you already have this in your portal!)

Jennifer Denton

Want to grow your client base and create repeat business in the teen and senior market? Give your young teens something special…something that highlights who they are! Creating a unique experience for teen and tween clients can infuse life into your business, groom your future senior clients, and even have a positive impact on these kids at a critical time in their lives. The key is to differentiate the teen sessions from your senior experience, from styling to session to finished product. I’ll be going over ways to reach out to these younger kids and their parents, how to craft an experience they will LOVE that gets them excited to come back, and how to create an incredible product line that builds on itself year after year. (If you have purchased the 2022 Tween/Teen Summit Event you already have this in your portal!)