Welcome Home...PUSH 2024!
PUSH 2024 Lineup
**SOLD OUT (email us at info@seniorstyleguide.com to be added to the waitlist)**
How To Sign Up: Registration is open select your payment method and signup!
Payment in Full $1495 Click HERE for this option
Payment Plan $1625 Click HERE for this option
($195 today and $158.89 a month-Please note the entire balance must be paid in full by July 1st. regardless of when you sign up!
Price: $1495 when paid in full without using a payment plan PURCHASE HERE
Visit the website by clicking HERE
I cannot believe this announcement is coming for a ninth year now and I am still just as nervous as when I first announced it! Maybe more so, because this year PUSH is back HOME in Greencastle, IN! It has been 5 years since we have been back to the Midwest!
This conference means everything to me and I am so grateful that I get to share my dream with all of you. I am not going to lie, I still get very nervous hoping you want to be a part of this. It is always scary when you put yourself out there…but if you don't do it, you cannot grow. And Senior Style Guide will again be experiencing major growth this year. I have plans and I am just leaping so watch out!
This year like previous years, I relied heavily on your feedback and focus groups to create my ultimate speaking team. I listened to the topics you wanted covered and did my absolute best to bring them to you. Each speaker is speaking on a topic they have NOT shared elsewhere. This lineup and the topics are the result of resilience. These speakers have survived the test of time, a pandemic, changing economic clients and markets and have pivoted their businesses to remain at the top of the industry! YOU want to learn from them!
I also made sure that it was an intentional, wholistic approach to your business. Every year I am excited for what is to come, but this year I cannot contain my excitement. The PUSH speakers the last eight years have been the absolute best in the industry and I am grateful to call each and every one of them my friend. I am constantly in awe of their artistic ability. And to be able to gather all of them at once and to put them under one roof, is what makes this conference so special!
After each year's conference, I feel like my family had grown exponentially. This year, I know it has grown well beyond my wildest dreams. We became a larger and tighter PUSH family. Crazy I know. It must sound that way to anyone who has not attended the last eight years, but to the lucky attendees each year, we left stronger, energized and knowing we had each other’s backs and will continue to do so. PUSH is in every sense of the word…a family. I can call it that because we come to rely on one another long after the conference is over. The friendships formed and the connections made will continue to grow after we all say goodbye to one another when the conference ends. Bottom line…PUSH is transformative!
So, am I nervous putting my dream back out on display for a ninth year? YES! Oh yes I am, but this community drives me to PUSH beyond my fear. And I hope you will as well. This is an investment in your business. And I truly believe in the power of community and education. We are growing stronger and making this industry stronger along the way! At PUSH 2024, expect more HANDS ON Education, Personal Interaction, ACTIONABLE and IMPLEMENTABLE items than ever before for your business!
The Details…
PUSH 2024 will be held at The Inn At Depauw in Greencastle, IN. This hotel has my heart for so many reasons. The first PUSH conference was here. The hotel is locked down for the speakers and attendees creating the ultimate educational environment. It is the perfect atmosphere to create, network and try things that will take you out of your comfort zone in your business. The Inn At Depauw is the top boutique hotel located in the heart of Greencastle, IN. It is small and intimate and located on the grounds of DePauw University. The college will not be in session and we will access to the entire campus! The location is perfect just 34miles from the Indianapolis International Airport (IND). Combine the hotel, location and all of these elements…-PUSH Attendees-Exclusive content from our instructors geared towards you.-4 instructors for two nights of After Hours Pods- outdoor shoots-Teen models-Heart Of PUSH Awards-Evening networking and bonding while after hours pods are available-Welcome Reception and Swag from our favorite vendors-And so much more to be announced!
You will be pushed beyond you comfort zone in all aspects of business from pricing, video, marketing, posing, senior models, editorial components, styling, contracts and so much more. We have put together a team of amazing speakers all invested in helping your business. Each one of them has a very specific topic and course created for you to incorporate into your business!
Who will be speaking at PUSH 2024? That is the big question right? You may have scrolled quickly to this part just to see! I get it. No judgement here! Again, I am grateful to have the best lineup for 2024. This speaking team is phenomenal and I am so proud to call each of them my friend. Most importantly, I know they will put their heart and soul into PUSH 2024. For complete information on our speakers please visit the website HERE! Check out our speakers and their classes below…
Amanda Holloway | Pivotal Pricing
Throughout the past 5 years, our industry has seen a massive shift in not only what our clients want and value but what our clients are able to afford. This class is all about how to pivot your pricing methods, client experience, and offerings so that you continue to book no matter the changes in economy while maintaining your income. We will explore your time to income ratio, how to balance client bookings vs average sale, and how to pivot your business model when your target market shifts economically. The goal is to stay in business no matter the changes in years, economy, and industry and this class will teach you how to do that.
Tara Rochelle | Model Mayhem Building Your Dream Model Team
In this engaging segment at Push, we will delve into the world of Senior Model Teams and discover how they can elevate your senior photography business to new heights.
As a senior photographer, you know the importance of stunning images but have you tapped into the full potential of a senior model team? Join Tara as we explore the concept of Model Teams, where your senior clients become more than just subjects – they become full, paying clients with the power to amplify your brand. Learn how to cultivate a team of enthusiastic seniors who not only trust your artistic vision but also actively promote your services.
Class Highlights:
Creating Client Ambassadors: Understand how to transform senior clients into enthusiastic brand ambassadors who spread the word about your photography services.
Marketing Magic: Discover strategies to leverage your Model Team's presence on social media and in your local community to boost your marketing efforts.
Word-of-Mouth Mastery: Explore the art of generating positive word-of-mouth referrals through exceptional client experiences and standout photography.
Monetizing Model Teams: Learn how to turn Model Team participation into a profitable venture, benefiting both your business and your clients.
By the end of this class, you'll be equipped with the knowledge and tools to build and manage a dynamic Model Team, turning your senior clients into your best spokesmodels where they can’t wait to tell their friends about you and what you do!
Thomas Nguyen | Amazing Shoot Ideas (And How-To’s) To Make Your Instagram Game Strong AF + After Hours Pods With Thomas
Your social media account says a lot about you and nowadays, with more and more Seniors finding you on the web, keeping your Instagram accounts on point becomes necessary and for that your photography game must be damn strong. I will be detailing my best creative ideas, from start-to-finish, that will not only set your Instagram on fire but also differentiate you from your local competitors! Plus during the after hours pods you will get to shoot one of my awesome concepts.
Carissa Davis | Lighting: The Good, The Bad And The Scary + Natural Light Shoot With Carissa
As photographers we know almost any place can look amazing as long as the lighting is great. However, sometimes that hinders our ability to shoot at AMAZING places that may have less than ideal light. Or maybe we feel like we can't be as creative because of our restrictions due to lack of light. But that doesn't have to be the case. In this class we will talk about all the lighting. Natural, backlit, direct sun and ....... Off Camera Flash! Don't clutch your pearls just yet, this is your basic starting point type of class. I was once just like you, with a slight curiosity about lighting, but seemed terrified to take the plunge. Nothing super technical will be happening here, we will be just covering the basics and an introduction so it seems a little less scary! Don't be limited by light, let your creativity expand as you learn how easy it can be!
Lacey M. Carroll | Creating Your Own Environment: Sets & Editorial Imagery + After Hours Pods
In this class, attendees will learn the art of creating unique environments for senior portraits through the use of sets and editorial imagery. They will explore various techniques and concepts to transform ordinary locations and drops into captivating backdrops, elevating the overall aesthetic and storytelling of their work.
Lacey will also be sharing a creative studio setup that she builds at PUSH.
Katrina Jackson | The Power Of Client Selection
Showcasing sellable portraits that your client wants to share
We are the expert BUT we have 2 clients mom and teen and I can tell you from years of experience and from having my very own teen. Moms trust that we are the expert but Teens “they” know it all! And there is no convincing them otherwise in most cases when it comes to something they don’t like about themselves.
Making this decision (showing unedited images during image reveal) in my business took the pressure off me in wondering if they would love what I picked. Did my clients love the images that I picked for them absolutely but what I know for certain is that my clients love their entire gallery.
A few years ago I started noticing is a huge shift how many images these seniors would share on social media. I want to be certain that they were receiving images that they want to share on social media because they are in love with them.
Maria Ortiz | The Art Of A Purpose-Driven Business: Mindful, Client Centered Strategies For Success
I believe that the client is at the heart of any successful and purpose-driven photography business. Together we’ll explore client centered strategies that strengthen the connection between understanding your clients on a deeper level and, in turn, delivering an unmatchable experience by meeting their true needs and expectations. I’ll teach you mindful practices and proven techniques that nurture long-term, impactful client relationships built on trust and transparent communication.
Joshua Sharp | Maximize Your Media Days + Bonus Shoot During Natural Light Shoots
This class will focus on the ease and effectiveness of implementing Media Days for your sports programs. It will be an in depth look at setting up, shooting, marketing, distributing information as well as giving teams OPTIONS on how they want their media days to go. Pro Mods, Composite, Simple Black and White, On Location, and fog effects are all fun ways to get athletes engaged in their team's shoot and excited to work with you! I will also be teaching about other ways they can expand your market without adding any extra work on your part. This creates a following of new clients that will be excited to work with your company. Media days do not have to be complicated to be effective, and you will still be able to create jaw dropping composite sports banners for them to enjoy all season regardless of the style a team chooses. Let's find out how Media Days can work for you!
John Scott | Studio Lighting Basics After Hours Pods July 15 & 16
John Scott from Robert’s Camera is your guy for all things gear and technical. Join John for two nights of After Hours Pods where he will guide you through studio lighting and setup with a model. If you have been wanting to try studio lighting or perfect a technique, this is your chance to do it with John hand holding and answering all of your questions.
Yoli Ray | Cocktails & Coaching After Hours Pods July 15 & 16
A brand new end-of-day learning circle at this year's PUSH conference! Grab a cocktail and come prepared with your biggest challenges or learnings from the days events. We'll troubleshoot ideas, celebrate successes, and raise a glass to continued growth and inspiration. See you at this exciting new event facilitated by yours truly, certified coach, from 8-9pm each evening!
Amy Nahra | After Hours Business Pods All Things Video July 15 & 16
Join Amy as she walks you through all things video. Maybe you have a few questions? Maybe you have never tried to do video? Amy is your local expert and she is wonderful at taking the fear out of incorporating video into your workflow for reels, etc.
Lindsay Combs | Editorial Styled Shoot After Hours Pods July 15 & 16
Michelle Cuppy | Editorial Styled Shoot After Hours Pods July 15 & 16
More Details…
When: July 15, 16 and 17th 2024
Where: The Inn At Depauw Greencastle, IN
Who: Our Lucky Attendees
How To Sign Up: Registration Opens Wednesday October 25th at 10 am eastern!
Payment in Full $1495 Click HERE for this option
Payment Plan $1625 Click HERE for this option
($195 today and $158.89 a month-Please note the entire balance must be paid in full by July 1st. regardless of when you sign up!
Price: $1495 when paid in full without using a payment plan PURCHASE HERE
Visit the website by clicking HERE
And don’t forget our nightly After Hours Pods! From Business, Video, Law and Shooting…you want to experience it all and it is included in your registration!
Restrictions and fine print…
*There will be a 40 mile protective radius from zip code 46135-you cannot live, shoot or market to clients within or have a business within this radius.
*If you own or work for another senior blog, senior/teen focused social media site or magazine, you will not be able to attend.
*Not responsible for weather, acts of God, flight delays, covid, pandemics, etc. we make every accommodation possible but note that the schedule and speakers are subject to change. There are no refunds. All sales are final. By signing up for the payment plan, you agree this is purchasing a seat to PUSH 2024 and you will be responsible for the remaining balance. If you are not able to attend PUSH 2024 for any reason, you are responsible for any remaining balance and full payment is required.
We are so excited to be back in the Midwest!
Let’s Do This!
xoxo,
Vickie