2020 International Yearbook Campaign
**Attn: LONG Post Ahead But So Worth It!**
Let's face it, our 2020 seniors have had one heck of a last semester. Think of all the things they are missing out on...prom, honors banquets, spring sports season, graduation, end of year parties and events and so much more. They have worked for 4 years for these moments. As a parent, I can't even imagine and I feel terrible for everyone who is going through this.
We have been talking #bts of how best to celebrate this group and we have decided to create the "SSG International Yearbook." One that celebrates 2020 seniors and the graduates who you have had the honor photographing!
What???? A yearbook???? Yes, a yearbook done the SSG way. One with a quote from your seniors, if you photographed them with their friends or in their sports uniforms, homecoming, etc. Think a glimpse into the 2020 grad!
This is going to be a HUGE undertaking but after going back and forth with our focus groups we are ready to tackle this. It is something that has never been done before in our industry and I cannot think of a better time to do it than right NOW! These teens deserve this!
So here is how it will work...
1. You will submit up to 15 senior clients for FREEEE! Yes FREE!!!! We will do our best to fit as many of the seniors you submit in, but there are no guarantees. It will be based on the number of overall submissions we receive!
2. You will name your images with their first name in the file, region (or country if outside the US) and your business name. For example: vickieblackphotographysophiamidwest.jpg
The images will be high res with no watermark. 8x12 @300 dpi is the recommended size.
3. You will create a word document with the following...your business name, client name and quote (so in the instance above it would say Sophia "High School is where I found my forever friends." etc.) This will make it easy to assign their quote to their image! The word document will need to be named your photography business. For example: vickieblackphotography and submitted at the same time.
4. You will put the images and the word document in the following dropbox link HERE
Dropbox will give you notification of what files were successfully uploaded (I encourage you to do them 5 at a time due to internet speeds, etc.)
5. This yearbook will be FREE in digital format. There will be a print version available that can be purchased. But a FREE digital yearbook seems like the absolute best way to celebrate them! They have been through a lot and we want to bring some joy to their lives and also celebrate the photographer who photographed them! This is a goodwill gesture towards this group and that is why the digital will be FREE and your submissions are FREE!
6. You will need to fill out the following form stating you have signed print releases from every client. Please have them ready in case you need to produce them. You can access the form HERE
So to recap...submissions (up to 15 seniors per photographer) and the digital copy is FREE. The deadline is April 30th at 11:59 pm eastern! Let's celebrate these teens in the best way possible!
****UPDATED Friday April 17!**** Good Morning SSG Community!
Whew! Last night you guys embraced the SSG International Yearbook with so much love and excitement that I wanted to hop on today and give you some more details to help answer your questions. I will continue to update as the questions come in! Please be patient as we have never tackled this before but we are ready!
Questions I have received...
If you are supplying a image with a quote, the image will need to be portrait oriented. Not Horizontal as it will go in a special template and that template will only accept portrait images. Think of a yearbook format. One sentence quote max. Space is limited!
We will have a sports section so if you photographed your client in their uniforms, etc. you can include this! We are dedicating a certain number of spreads for this so unfortunately will most likely not be able to take everyone's but we are going to put in as many as physically possible!!!!
We will have a formal section that will include homecoming, dances, etc. Obviously we will not have prom because everyone's prom's were cancelled. We are dedicating a certain number of spreads for this so unfortunately will most likely not be able to take everyone's but we are going to put in as many as physically possible!!!!
Group photos. For those of you who did a bff or a groupings in your model crew these would be wonderful under the Friends section! We are dedicating a certain number of spreads for this so unfortunately will most likely not be able to take everyone's but we are going to put in as many as physically possible!!!!
Model releases are a MUST. No exceptions. You can fill out the online form stating you have the rights to submit these images for publication HERE
Yes, it is FREE to submit. Yes, the digital magazine is FREE. This is to celebrate the class of 2020. They have been through so much. It is our gift to them and you. (Please note: If they choose to purchase the print version there will be a fee.)
You can only submit up to 15 images total. Make them count. We may not be able to feature all 15. It will depend on the number of submissions. Yes, I know this is tough but we had to put a limit somewhere. This is the part I hate and we went back and forth but there was no way around it. There is only so much space. I am sorry. So pick 15 images and if they require quotes grab them from your seniors. You can use your clients images and or your model crew. Just be forthcoming and let them know everyone will not be selected. **We may only be able to use one image of your 15 or all of them. This will depend on the number of submissions!**
Yes I am open to ideas. This has been ran by our focus group and dissected but this is new. I value your input so let's create a one of a kind memory for these teens!
I want to see as many submissions as possible. This is not a contest. This is a celebration. As a parent, it is hard for me to picture not having these rights of passage and I want to create something truly unique for them!
Dropbox link to upload everything is HERE
I have had several questions about your region if you are in the US. Here is a link to a map that outlines the 4 regions by name. These are the names you will use...Midwest, South, West and Northeast. The link to find where your state falls in these regions is HERE
If you live outside the US just put your country in the file name!
I look forward seeing everyone's clients in this SSG International Yearbook! Let's be part of something great and do something truly special for our clients. And remember it is a true celebration so submissions and the digital magazine are FREE!
Tell everyone you know so we can get the word out! This is going to be something amazing and it is because of all of you opening your hearts and helping us celebrate these teens!
Deadline is May 31st at 11:59 pm eastern. I am here for any and all questions you may have! Ok let's do this everyone! Let's share the love!
xoxo,
Vickie